Why publishers need to secure a post-print future of the desktop

The whole print media environment is transforming; according to the latest “Global entertainment and media outlook 2015-2019” published by PwC and Ovum, digital channels are considered as the key driver (over 50%) of total newspaper circulation revenue by 2019. The same study also indicates that online paywalls make up for newspaper lost print circulation, since users are increasingly willing to pay for premium content available.

It seems that publishing industry needs to address the obvious shift sooner, and not later, and secure its “post-print” future. The reader’s interest is radically turning into the use of digital media channels; according to WAN-IFRA, 64% of total paid subscribers of Financial Times are digital based whereas the Reuters Institute Digital News Report mentions that 65% of BBC’s traffic is generated by smartphones and tablets, after launching its new responsive design site.

All data also show that users in USA who prefer to read news strictly online have increased by 53% since 2014, something closely connected with the expected mobile monetization increase. Last but not least, no one should neglect the wide coverage that digital publishing provides in comparison with a printed medium, alongside with its significantly lower production cost.

Still, media companies need to combine content with a differentiated, compelling user experience provided by multiple distribution platforms, to assure a certain level of satisfaction for their readers and of quality for their product.  Multi-distribution platforms help publishers in their effort

  • to innovate around their product and the provided user experience,
  • to develop seamless consumer relationships across all channels
  • to put mobile (and increasingly video) at the center of their offerings.

Newsasset Publishing Edition comes with enhanced editorial, digital asset management and multichannel distribution capabilities, allowing each publisher to take advantage all arising opportunities of electronic publishing (incl. user feedback and participation, whether structured, moderated or not) and stay ahead of its competitors.

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