The benefits of DAM in publishing

In the new era of publishing, content is distributed in various media forms, both digital and print. For publishers, content management and content enhancement are of paramount importance for promoting their services and products.

Publishing has a collaborative nature; several parties are involved in nurturing a project from idea to development, production and ultimately distribution. Nowadays, as much of this process is handled online, this leads to the need of a unified, secure and protected environment that covers end-to-end all steps of the editorial process.

In a nutshell, what is exactly a Digital Asset Management (DAM) software? ‘DAM is a system used as a centralized and organized repository for digital assets in various content formats, providing immediate access to relevant parties‘.

In simple terms, DAM software allows multiple content distribution to systems, platforms, and devices – from a single content hub. DAM systems are most of the time cloud-based, providing instant access to users from any location.

So, how does a DAM software benefit publisher?

  1. Time-saving | All assets are immediately searchable in one central repository, rather than being located on any number of hard drives within the company. This leads to a substantial reduction of production processing time and operational expenses.
  2. Full visibility and accessibility | All content assets are accessible to all relevant parties, anywhere, anytime. As a result, publishers generate new revenue streams by seamlessly repackaging and re-using existing content. Furthermore, in order to ensure that the right assets are available to the right people in the right formats, different use roles and permissions can be set up to control content availability to different user groups.
  3. Seamless collaboration | While 2020 may be considered the year of remote working due to the pandemic, it is just the beginning as the trend continues into 2022. By bringing all teams together under one integrated editorial workflow solution, collaboration and information exchange are made effective and easy, as all assets are available across the organization. Also, advanced search features and filters allow users to find exactly what they’re looking for at a moment’s notice. In this way, projects can be delivered on time, on budget, and on-brand.
  4. Effective distribution and dissemination from one location | Having a centralized editorial system enables publishers to easily schedule, publish, distribute, and broadcast content more effectively across all digital channels.
In a few words, a DAM system streamlines and manages the content lifecycle, from creation to preservation, creating workflow efficiencies that can help different publishing teams expand their productivity, and ultimately support the organization’s larger business goals.